Today, the NZ Herald reported:
I guess they'll have to change all that false advertising then...
Mr Key insisted today that he did not believe the marketing slogan was inaccurate, but also emphasized that it was not to be taken literally.
"Overall, 100% Pure is a marketing campaign. It's like ... McDonalds' 'I'm Lovin It!' - I'm not sure every time someone's eating McDonalds they're lovin' it.
"Maybe they are, but they're probably not every single occasion. It's the same thing with 100% Pure, it's got to be taken with a pinch of salt."
I guess they'll have to change all that false advertising then...
