Everything is NOT awesome LEGO | The Jackal

9 Jul 2014

Everything is NOT awesome LEGO

As new research into the effects of climate change show an even more pressing need for urgent action to reduce greenhouse gasses, Greenpeace has launched a new video to support their campaign to pressure LEGO into blocking Shell from using its toys to advertise at children:

How ridiculous! Youtube has removed Greenpeace's excellent video, maybe because it was too popular. However you can still view it here.

Here's the intro blurb:
We love LEGO. You love LEGO. Everyone loves LEGO.

But when LEGO's halo effect is being used to sell propaganda to children, especially by an unethical corporation who are busy destroying the natural world our children will inherit, we have to do something.

Children's imaginations are an unspoilt wilderness. Help us stop Shell polluting them by telling LEGO to stop selling Shell-branded bricks and kits today. Sign our petition at http://www.legoblockshell.org/?ytv1

Greenpeace is calling on LEGO to end its partnership with Shell to Save the Arctic.

With the effects of climate change such as more severe weather events and rising sea levels being just a couple of the consequences, it's time for organisations such as LEGO to do the right thing and stop trying to influence children into believing Shell is an ethical business.

Updated: 11/07/14