In 2022, New Zealand passed pioneering legislation under Labour to create a smokefree generation, slashing tobacco retailers from 6,000 to 600, reducing nicotine levels in cigarettes, and banning sales to anyone born after 2008. The evidence was clear: these measures were projected to save 5,000 lives annually and $1.3 billion in health costs over 20 years, while slashing smoking rates, particularly for Māori from 19.9% to under 5% by 2025.
But the National-led government, with Seymour and NZ First’s Winston Peters pulling the strings, repealed these laws in February 2024 to fund tax cuts for the wealthy. Finance Minister Nicola Willis admitted the repeal would rake in $1 billion in tobacco tax revenue, blood money paid for with the lives of more New Zealanders dying from tobacco related diseases like cancer.
And now we have the prized fool himself, David Seymour, openly stating that it would be good if more New Zealanders died from smoking related diseases.
Today, Newsroom reported:
‘Lots of excise tax, no pension – I mean, you’re a hero,’ Act leader says of smokers – a line health experts say is no laughing matter
Deputy Prime Minister David Seymour’s comments to a London audience calling smokers “fiscal heroes” – and declaring people should “light up” to save their government’s balance sheet – are reprehensible and make light of addiction, tobacco researchers say.
Seymour largely stands by his remarks, arguing smokers are a net economic positive through tobacco tax and reduced superannuation from early deaths – but has conceded he was wrong to describe as “quite evil” the Labour government’s plan to create a smokefree generation.
Seymour spoke about the decision following a speech to the Adam Smith Institute, a neoliberal think tank based in London, during a visit to the UK this month.
Asked about the smokefree generation concept, which has been taken up by the British government, Seymour said the New Zealand policy had been “quite evil, in a way” and described smokers as “fiscal heroes”.
“If you want to save your country’s balance sheet, light up, because … lots of excise tax, no pension – I mean, you’re a hero,” he said to laughter from the audience.
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“As far as I can tell, that condition is well and truly satisfied: I mean, the Government gets $2 billion of tax revenue from about, what is it now, 8 percent of the population?” (The Customs Service collected $1.5b in tobacco excise and equivalent duties in 2023/24, while that year’s NZ Health Survey reported a daily smoking rate of 6.9 percent.)
Seymour said it was “just a sad fact” that smokers were also likely to die younger, reducing the amount of superannuation they collected, while he was unconvinced their healthcare costs would be markedly higher than those who died of other illnesses.
“If anything, smokers are probably saving other citizens money.”
When the coalition of chaos made their stupid decision to increase the number of New Zealanders who die from tobacco related diseases like cancer, many Health experts sounded the alarm. Modelling from the University of Otago estimates the repeal could lead to thousands of additional smoking-related deaths, with Māori and Pasifika communities hit hardest, exacerbating existing health inequities.
Māori life expectancy is already 7.5 years shorter than Pākehā, and smoking is a leading cause of this gap. The coalition’s decision to scrap the smokefree laws was a “major win for the tobacco industry,” as Health Coalition Aotearoa’s Boyd Swinburn put it, boosting Big Tobacco’s profits at the expense of Kiwi lives.
And who’s cashing in? Tobacco giants like Philip Morris, the sole supplier of heated tobacco products (HTPs) in New Zealand, are laughing all the way to the bank. Documents reveal Philip Morris lobbied hard for tax cuts on HTPs, a move Associate Health Minister Casey Costello delivered in July 2024, slashing excise tax by 50% despite research showing that HTPs are just as harmful as cigarettes.
Last year, Newsroom reported:
Minister left $46b benefit of smokefree reforms out of Cabinet paper
In a section outlining the “financial implications” of repealing the reforms, Costello’s Cabinet paper only discussed the costs of reimbursing retailers who had applied for special permits under the old regime and the potential for $1.5 billion in additional revenue from tobacco excise over four years. However, the December 6 briefing contained more information about the economic benefits of the scheme in its own “financial implications” section.
Early estimates had suggested New Zealand might save $5.25b in health costs and $5.88b in increased productivity over the lifetime of the population alive in 2020, officials told Costello.
More recent independent analysis, published in November 2023, found a $17b loss to government out to 2050 from reduced excise revenue and increased superannuation costs from people living longer would be more than offset by a $46b economic benefit over the same period, the briefing said. “The new estimates find the smoked tobacco measures are likely to result in large economic benefits for the total population.”
Verrall said it was up to ministers on what they wanted to include in Cabinet papers. However, she said, Costello appeared to have withheld information from Cabinet that was unfavourable to her position.
The stench of tobacco money lingers over this corrupt coalition. RNZ uncovered that Philip Morris’s external relations team includes former NZ First staffers, raising questions about cosy relationships and dirty deals. Public health researchers have demanded ministers like Costello and Seymour disclose any tobacco industry links, noting their rhetoric mirrors Big Tobacco’s talking points.
ACT and NZ First, the tail wagging the National dog, have shown their true colours. Seymour’s libertarian posturing and NZ First’s populist rhetoric mask a willingness to sacrifice public health for corporate interests. National, desperate to attain power, caved to their demands despite earlier supporting some smokefree measures. Prime Minister Christopher Luxon’s weak excuse, that the laws would fuel black markets, has been contradicted by evidence showing the illicit tobacco trade was already declining.
David Seymour’s claim that smoking is a “freedom of choice” is a grotesque insult when 5,000 Kiwis die each year from tobacco related diseases, trapped by addiction, not choice. This National-led coalition, with ACT and NZ First yanking the leash, has sold out New Zealand's health for tobacco profits and tax cuts that fatten the wallets of the wealthy while robbing tamariki of a smokefree future. The blood of future victims will stain this government’s dubious legacy forever. New Zealanders must demand transparency, and hold these corrupt politicians accountable before Big Tobacco’s shadow claims even more lives.